TodayTix are launching the first ever paperless ticketing service for London’s West End via their mobile ticketing app.
Partnering with the Adelphi Theatre, and Really Useful Theatres venue (founded by Andrew Lloyd Webber), the technology will be available to users from August 2015.
Over the next 12 to 24 months, TodayTix aim to roll the technology out across other venues in the West End.
Upon purchasing a ticket through the easy-to-use TodayTix mobile ticketing app, the customer will receive a unique barcode image on their smart phone. The theatre will then scan that barcode straight from the mobile device. No need to print or collect a paper ticket.
In celebration of this launch, TodayTix will be partnering with the UK première of Kinky Boots which begins performances at the Adelphi Theatre on 21st August.
The TodayTix app is available for download free of charge for iOS and Android devices via the Apple Store and Google Play.
Photo Credit: Matt Crockett