Britain’s Got Talent winners Attraction are set to premiere their new production The Box in the West End later this year.
Playing for one-night-only at the Theatre Royal Drury Lane on 29th November, Attraction will "absorb their audiences into a new dimension". They combine performance art and technology to inspire audiences, reinforce messaging and illustrate a story.
The Box will be the first show in the world to include shadow performance, black light theatre and video mapping in the same show. Attraction, the World’s leading Shadow and Black Light Theatre Company, won Britain’s Got Talent in 2013.
It’s an age old story. Love lost to time, circumstance and turmoil. We all know that the path of true love never runs smooth and in The Box, the first full length story from Attraction, the path is certainly never smooth.
Emotional & powerful, tender & beautiful, The Box weaves the heart-wrenching tale of three generations of loss, redemption and renewal. Ultimately all human experiences are set free from The Box, and look to be redeemed in Hope.
Zoltan Szucs (Attraction's Creative Director) said: "I am honoured and filled with pride to bring the world premiere of The Box to the prestigious Theatre Royal Drury Lane in London’s West End. Myself, and the Attraction dancers have worked for two years to create something unique, and previously unseen, to the stage. I am excited to let the British audience, who have continued to support us tirelessly since winning Britain’s Got Talent, be the first to see our first ever full length production. We can’t wait to show the world what we can do!”
Colin Lester (Producer) said: "The first time I saw Attraction, within the first five seconds of their performance, I knew I wanted to work with them. My immediate vision for them was to rival the biggest shows and performance troupes in the world, and while ambitious, I know this is definitely achievable. We have been working for two years developing their first full-length show, and with “The Box” we have something truly unique. Zoltan Szucs, Creator of Attraction, is simply a genius; working with him on this show has been a true pleasure. Attraction’s art form crosses all language barriers and as such we aim to tour this show internationally, with numerous troupes. Debuting in the West End, and at the Theatre Royal Drury Lane, is an honour, and I can’t wait for British audiences to once again take Attraction to their hearts."
Rob Hallett (Producer) said: "I am really delighted that Robomagic’s first connection in the world of theatre is with Attraction. I look forward to working closely with Colin Lester, and his team, in order to develop Attraction into a global touring phenomena."
Attraction were formed in 2004 by prolific Hungarian Artist and Choreographer Zoltan Szucs and have toured the world, creating consistent demand for their unique art that has the ability to cross borders, break language barriers and emotionally touch the hearts of nations across the Globe.
Representing their native Hungary in 2010, Attraction performed at the World Expo in Shanghai, and at the Hungarian Olympic Oath Ceremony for the 2012 London Olympics. In 2013 Attraction won Britain's Got Talent, and became the first foreign act to do so. 2013 also saw Attraction perform in front of the Royal family at the Royal Variety Show at the London Palladium. At the start of 2014 they were invited by the Chinese government to perform in front of 1.3 billion television viewers at the Chinese New Year Spring Gala Celebrations in Beijing.