It has been announced that The Play That Goes Wrong has extended its West End run at the Duchess Theatre until 6th September 2015.
Following its premiere at the Old Red Lion Theatre, The Play That Goes Wrong transferred to Trafalgar Studios 2 and the Edinburgh Fringe Festival before touring the UK. It opened in the West End last month to huge acclaim. The production has now been seen by over 100,000 people.
Co-written by Mischief Theatre company members Henry Lewis, Jonathan Sayer and Henry Shields and directed by Mark Bell, The Play That Goes Wrong is described as a "highly physical comedy packed with finely-tuned farce and Buster Keaton-inspired slapstick delivered with split-second timing."
Producer Kenny Wax said: "Our perverse (and reverse) marketing campaign has, in true goes wrong spirit, done everything it possibly can to dissuade people from coming to see the show. The tactic has not worked at all. We ran adverts telling people to 'save their money and don't come' and another with 'premium seats at the exorbitant price of £3950'.
"We even ran a strap line on a number of ads reminding people that the production starred 'no one famous'. I think the only way to keep people away would be to cancel the production altogether - which is not going to be possible because of the extension to September 2015."